Modern Machinery Trading LLC

History

Engr. Subhi Duraidi

a Path-breaking pioneer, visionary and successful businessman

Born in war-torn Palestine, Subhi Duraidi set off to distant shores to seek success in his ventures. Having charted success stories for his employers, Subhi Duraidi established Modena Machinery Trading with a vision of founding a successful enterprise. He successfully guided Modena for more than a decade, and today Subhi Duraidi’s legacy continues as the next generation carries forward his vision of growth and expansion.

Trace the story

1945


Subhi Mahmoud Duraidi known as Subhi Duraidi was born in Haifa, Palestine

1948


Moved to the West Bank, Palestine and completed his schooling in flying colours in spiteof being surrounded by suffering and strife on all sides

1967


Enrolled for Mechanical Engineering at the Helwan University, Egypt

1974


Joined a prestigious Kuwaiti government company as the youngest Service Manager

1975


Moved to UAE with a strong will and faith that he would be able to find success

1976


Joined Arab Gulf Equipment, UAE’s biggest construction machines company in thechallenging role as Plant Manager

1977


Joined INMA as a Plant Manager, succeeded in enhancing quality control, accuracyand service process, with the firm belief that good service and spare parts availabilityis the equation of a successful brand name

1978


Joined Construction Machinery Centre, a Dubai-based start-up company, as a General Manager.A challenging detour, he steered the company to be one of the largest construction machines company in UAE

1994


Established Modena Machinery Trading in Abu Dhabi to fulfill his dreams of creating a successful enterprise..

1996


Expanded to Dubai with the strategic vision of providing better service quality to clients

2005


Passed away while working at his desk. Subhi Duraidi’s limitless passion and undying visioncontinues to live on as the next generation continues to lead the company on paths of success and expansion

1945

2005

Founded in 1994, Modena grew from humble beginnings to becoming one of the leading suppliers of construction equipments in the UAE. Modena is reputed and well-recognized in the region for its expertise and experience within the industry. It was founded with an aim to foster infrastructural development by providing continued machinery support. We are key suppliers to some of the leading engineers and contractors as well. Over time, we have strengthened our position as the market leaders within the industry with our in-depth understanding, our ability to work seamlessly providing solutions for our clients and delivering beyond their expectations. Our rich heritage and organizational culture have always been a guiding force till date and have played a crucial role in our success.

Follow our journey and see the events that helped establish us, as we are today.

1994

1994

It’s a new beginning, full of hope, excitement and promise. Modena opens its doors in Abu Dhabi, UAE.

1996

1996

The reputation of our base in Dubai grew profoundly. This led to the opening of our Dubai branch.

2001

2001

Eng. Mahmood Duraidi assumes the leadership of our Mechanical Engineering department. His expertise is backed by a bachelor’s degree in Mechanical engineering and a master’s degree in Vehicle Engineering from Kansas University, USA.

2006

2006

Mohammed Duraidi assures his commendable service to us as Business Development Manager in September 2005, after graduating from the University of Derby, UK. We, also, spot a bigger and better place to house our showroom, service centre and store altogether. Modena moves to Al Mussafah Industrial area, the location of its current headquarters.

2007

2007

Modena expands to house the Operations and Logistics Department in Sharjah - one more feather in our cap. The new department is fully equipped to facilitate services for Middle and Eastern Emirates-based clients.

2010

2010

Modena relocates to its new office in Dubai and launches a new rental department in order to provide comprehensive customer support.

2013

2013

The right time to regulate Modena into an LLC. Today, we are an independent family business and we continue delivering quality products.

2019

2019

Marwa Subhi Duraidi started to join and contribute to the growth of Modena as head of Human Resource and Administrative Department.